SL_Groovy Hues_0325_Layout 1 4 / 2 / 25 11 : 47 AM Page 2 att Rathgeb has strict hiring in states such as Arkansas , Florida , and the spot , quick scheduling , high - quality prod - rules for the thriving South Carolina — based on Rathgeb’s model . ucts , flexible payment options , and post - painting business he built He takes calls from other franchise inspection walk - throughs , which means we from scratch more than two owners about his systems and processes . don’t ask for payment until the client is Mdecades ago . Those rules He also holds weekly Zoom meetings with blown away at the end . ” have nothing to do with the applicant’s franchisees to answer any pressing questions Most homeowners have horror stories ability to hold a paintbrush or deliver that arise . Having relied on so many important of reaching out to a contractor and not a sales pitch ; rather , he wants all new mentors of his throughout his life , particularly receiving a call back for a week or more . team members to buy into the ideology when he was trying to find his footing in the Groovy Hues understands that people want that guided him when he first started painting industry , he now has the opportunity their concerns addressed immediately . building his enterprise . to return the favor . “ The painting industry is notorious for “ That’s the first thing I look for , ” he says . “ It’s been awesome for me to be in a being unresponsive and uncommunicative , ” “ It doesn’t matter if they’re the best painter position to help other people grow their Rathgeb says . “ We wanted to change that . or the best salesperson ; if they don’t align business , ” he says . “ We’re now a national You can call us 24 hours a day and someone with our core values , they can’t work here . ” brand , and we’re moving at such a fast will answer the phone , even if it’s off hours . Groovy Hues Philadelphia , which offers pace and really starting to gain traction . I’m We try to get out for an estimate within 24 interior and exterior painting to residential more confident than ever about aligning hours , which is another reason why we and commercial clients in Philadelphia , my name with [ HorsePower Brands ] . ” opened the new office and is why our Bucks , Montgomery , and sales team is broken down into Delaware counties , as well as territories . When leads come in , the Main Line , has five core values . there are sales reps assigned to When you do a Google They revolve around going the each territory so we can better extra mile for customers , striving serve the clients . Responsiveness search for Groovy Hues to be the best painting company is what I’ve been known for since in the region , being people of day one . ” Philadelphia , there’s nothing service both inside and outside Groovy Hues also offers free the business , always doing the color consultations from a designer , but five - star reviews . right thing , and wowing clients and recently upgraded its warranty at each step of the process . from two years to five . Financing We hope to keep living up to In short , Rathgeb explains , is available , too . he wants his employees to “ Painting isn’t an emergency that reputation . ” emphasize honesty and service , ” Rathgeb says . “ It’s some - integrity — and to work as if their thing most people desire , but it ? MATT RATHGEB , GROOVY HUES PHILADELPHIA mother is watching . might not be in their budget . We “ Every decision that we make have flexible payment options , as a team is based on the core values , ” he The growth continues at home as well . including no money down , no interest , and says . “ That’s the driving force of the company . In addition to offices in Philadelphia and no payments for a year , which is the most There’s not a hierarchy . We have team meet - Ardmore , Groovy Hues has opened a new popular one . ” ings and we vote on everything — from mar - office in Newtown to better serve clients With a commitment to excellence and keting strategies to new products — and all throughout Bucks County . Unlike the infusing every project with creativity , effi - of those votes are contingent on whether average painting company that has one or ciency , and charm , it’s easy to see why they align with our core values . ” two employees , his staff includes full - time Rathgeb’s business model is spreading Originally known as Rathgeb Painting , customer service reps to answer the phones , across the country . It has also spawned a the business has been such a hit locally full - time salespeople dedicated to certain legion of satisfied customers in his home - because of its customer - centric approach territories , and full - time operations managers town of Philadelphia and surrounding that last year it joined forces with the national who schedule jobs and order materials . counties . home - services corporation HorsePower “ We’ve always had a presence in Bucks “ Knock on wood , but when you do a Brands and became the flagship location County , but having the office in Newtown Google search for Groovy Hues Philadelphia , for Groovy Hues . Since then , Groovy Hues allows us to get out on estimates quicker there’s nothing but five - star reviews , hundreds franchises have been opening across the and turn jobs around quicker , ” he says . “ All and hundreds of them , ” he says . “ We hope country — at a rate of three or four per month of our clients can expect on - site quotes on to keep living up to that reputation . ” ! ! Groovy Hues Philadelphia Offices in Newtown , Ardmore and Philadelphia ( 267 ) 653 - 6488 Groovyhues.com / Philadelphia - pa SUBURBANLIFEMAGAZINE.COM VOLUME 16 ISSUE 5 | 37