SL 521 Penn Community Bank Gatefold - FINAL - 6pgForDE_Gatefold 5 / 27 / 21 10 : 51 AM Page 6 Building Your Business ’ Financial Resilience doing is impacting the local economy and es - 2 . Continue to manage revenue , expenses , Five tips to help employers adapt and thrive tablishing an environment where individuals and cash flow . As revenue improves during periods of uncertainty , determining in advance how it should and organizations can thrive . It’s this com - As 2020 came to an end , Penn Community Bank’s be allocated is very important . mitment to growth and personal relationships marketing team interviewed dozens of local businesses 3 . Cultivate a culture of resilience with and that drives everything we do . ” about the pandemic’s impact on their operations , for your employees . In periods of change , whether Penn Community Bank is built to “ grow their outlook for the future , and what pain points big or small , leaders must be even more conscious of along with our customers , ” as Li puts it . they had in overcoming the challenges posed by the their employees ’ morale and sense of security , regularly COVID - 19 economy . “ One of our competitive advantages is and intentionally offering them more encouragement , “ Among the things we heard from businesses — that , while we might be considered a com - support , and genuine appreciation for their contri - regardless of industry — during this difficult period was munity bank , we have the ability to do more butions . their need to effectively adapt to changing landscapes , ” for our business customers , ” he adds . “ We 4 . Review the attributes that make your says Bernard Tynes , Penn Community Bank Marketing business competitive in the marketplace and can lend substantial amounts to more cus - Director . “ As a financial partner committed to helping valuable to your customers . Take time to recognize tomers , so we can keep doing business with customers and communities in good times and bad , we how deeply your business is connected to — and de - our existing customers even if they keep knew this area was an opportunity to lend a hand and pendent on — your customers , suppliers , and com - getting bigger and bigger . ” provide thought leadership when it comes to resilience . ” munities . Make sure you’re still positioned to meet Penn Community Bank prides itself on Building a culture of organizational and financial their needs . resilience — or , as Harvard Business Review defines it , being a full - service provider of financial services . 5 . Embrace the power of your peer - to - peer a company’s capacity to absorb stress , recover critical From Li’s perspective , the term full service and community network . A good business owner functionality , and thrive in altered circumstances — is means the bank takes a sincere interest in its watches for new market signals and trends and helps crucial . But how can leaders continue to absorb stress customers and continues to offer solutions to their organization deliver a fine - tuned response . A and recover critical functionality after prolonged periods great business owner recognizes unique opportunities the challenges those customers face , financially of uncertainty ? And , regardless of what causes a with profound implications for their organization speaking . disruption , how will your business continue to “ thrive and drives whatever changes are needed to achieve “ A lot of customers reach out to me in a in altered circumstances ” in the future ? the desired outcome . consultative way , so in some ways I am a Here are five effective ways to build and starting point for them , ” he says . “ If they need Read the complete e - book , Building Your sustain the financial resilience of your business . Business ’ Financial Resilience : Let Go of the Past , online banking , I can put them in touch with Cultivate a Culture of Resilience , Discover a Deep - 1 . Continue to evaluate , reduce , or eliminate the right person to help them do that . If they er Purpose , at penncommunitybank.com / build - your financial risks . It’s always the right time to need to start doing direct deposit for payroll , I ing - your - business - financial - resilience . review your balance sheets , contracts , loans , insurance can direct them to someone in cash manage - policies , billing practices , and employee handbooks , ment . If they need 401 ( k ) advice , we have a and make immediate adjustments to reduce risk wealth management team I can refer them while still meeting customers ’ needs . to . Full service means we can make connec - tions and offer all these great services to help them grow . ” learning about their businesses . I also like the Working Together Li came to the Philadelphia area by way fact that the bank gives back and works hard With each business owner he meets , Pennicuik of college . Born and raised in China , he to become a partner to people in the sur - aims to learn about their needs , goals , and moved to the United States at age 13 and rounding community . ” challenges , and then provides them with settled in Pittsburgh with his family . He went He uses the events of the past year as an workable solutions to keep the bottom line to college at Temple University , where he example . Penn Community Bank invested strong . Options may include direct - deposit majored in international business and finance . tremendous time and energy to better serve payroll services , remote deposit capture , wire His background enables him to foster rela - the community throughout the COVID - 19 transfers , and targeted accounts designed to tionships with business owners of varying pandemic . In addition to making significant maximize a customer’s return on cash flow . backgrounds — including those who speak investments in online banking technology , “ Anything to do with payroll or staff tends Mandarin — though he’s just as likely to build the bank helped hundreds of local business to be a big stress point for business owners , ” a connection over his fondness for long - owners gain access to the funds they needed he says . “ We offer a bunch of different solutions distance road biking . to sustain their businesses by way of the for payroll to give [ business owners ] more Adam Pennicuik can relate . As Vice Pres - Small Business Administration’s Paycheck flexibility and transparency , and often we can ident - Cash Management Relationship Man - Protection Program . help decrease the fees they may be paying . ager , Pennicuik likes the fact that his job “ We helped a lot of people get through a First , we’re going to see what they want to enables him to learn about a customer’s very difficult period , and we did that by accomplish , and then we’re going to help business , but he also gets to know about working together as a team , ” he says . “ Of all them to the best of our ability . ” other aspects of an individual’s life , such as the organizations I’ve worked for , Penn Com - Originally from Australia , Pennicuik came family , interests , and pastimes . In turn , he’s munity Bank does great work when teams of to the United States six years ago , after meet - likely to share his own passion for mountain people work together to get something done . ing — and then marrying — an American biking , and maybe even recommend his fa - The tone is set from the top down . ” woman who had been working in Australia vorite trails in nearby Tyler State Park and Vidoni says that’s part of the organization’s on assignment . His more than 20 years of ex - Nockamixon State Park . culture and her belief in “ doing business perience in financial services provided a solid backwards . ” foundation when he joined Penn Community “ What we do is all relationship banking , ” “ If this past year has shown anything , it’s Bank , though he says working for a community he says . “ When I go out and meet with a cus - that when you take the time to invest in rela - bank has been a wholly unique experience . tomer , I will sit there and listen to what their tionships — when you put customers and com - “ Earlier in my career , I worked for larger needs are . I can see the stress on their face be - munities ahead of bottom lines — you can banks , some with over 10,000 employees , ” cause of the challenges of their industry . I like succeed as a business and a trusted partner Pennicuik says . “ Working for Penn Community being able to solve those problems and provide for years to come , ” she adds . “ That’s never Bank has been much different . I like getting solutions , and see that stress being removed n been more important than right now . ” out and seeing customers face to face , and from their face . You hear relief in their voice , because whatever issue they may be having , they know I’m going to take care of it . ” For more information on Penn Community Bank’s business , D personal , and wealth management services , as well as details on its branch locations , visit penncommunitybank.com .