Suburban Life - Main Line/Philadelphia

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Graeme Lynise Judy Lisa Baumstein Caruso Getson Getson properties that have large acreage , and we need to capture it to let people understand the property . Images are so important , espe - cially for properties in the $ 1 mil - lion - plus range . We want to ensure the property is shining . As a luxury agent , I want that home to shine brightest . ” Like Olender , Getson’s Main Line roots run deep . She grew up in Lower Merion and received her undergraduate degree from the University of Pennsylvania and her Juris Doctor from the Vil - Mike Damon Sarah lanova University School of Law . McCann Michels Friel Olender Inadditionto having sold luxury homes in the area for the past 25 years , her mother , Judy , has spent many years as a top - performingluxury successcomes through knowledge , prepara - servicefor clients , whether those individuals agent . tion , honesty , and hard work . are looking to buy or sell their Main Line “ What makes me effective in selling “ I think those things add value when property . Beyond thoughtful marketing luxury homes is my knowledge of the you’re dealing with people , ” says Michels , a strategiespertaining to the use of technology marketplace and my connections with MainLine native who came to the real estate and social media , the most indispensable clients and other agents , ” says Lisa Getson . business18 years ago after a career in finance . factor that may determine an agent’s “ I know how to market a luxury listing , “ Also , I’m always about the easy sell , not the success is , in fact , the agent themselves . who to call for photography and video , hard sell . I like to give buyers as much infor - “ The No . 1 thing you need to be suc - how to get the house ready , how to stage mationat their fingertips as possible , whether cessful is making the human connection it , and how to make it stand out . ” that’swith drone videos , virtual walkthroughs , with the client , ” says Olender . “ When you Getson also utilizes social media plat - photos , or whatever else they might need to go to a listing presentation with a luxury forms and high - end financial publications , makean informed decision . ” seller , having that connection is the most such as Barron’s , Forbes , and The Wall Damon sells more than $ 30 million a importantthing . The second you walk into Street Journal , to present luxury homes to yearon the Main Line , according to Caruso , their home you must establish that con - prospective buyers . She is particularly fond whocharacterizes him as “ a great salesman nection . You need to have energy , and of video as a marketing tool . and networker . ” “ He’s our No . 1 luxury they have to feel that energy . The client “ More and more buyers today are looking agent , ” she adds . “ I’ve known him for 12 should get that feeling from you — that online , which is why videos are so important , ” years . He’s been on the Main Line for a energy — intwo minutes . You have to show Getson says . “ In the past few years , I started very long time , and he has a lot of repeat that excitement . ” being in the videos , to announce the house business . He’s still selling to people he In other words , members of Keller in the beginning , and thanking them for knew in high school . ” Williams Main Line Luxury always have watching at the end . That kind of involvement All members of Keller Williams Main to perform at their best . Their clients , after ? has been very effective in establishing con - Line Luxury strive to deliver unequaled all , will accept nothing less . nections with people . ” Damon Michels is another key member of Keller Williams Main Line Luxury . Michels has realized a tremendous degree of success ? Keller Williams Main Line Luxury sellingmillion - dollar homes on the Main Line . From his perspective , there is no secret to ( 610 ) 520 - 0100 office | MainLineKW.com moving expensive homes ; rather , he believes SUBURBANLIFEMAGAZINE.COM VOLUME 13 ISSUE 8 | 73

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Chomping Through the COVID Surge Procuring the gowns was All through the pandemic , only one piece of the puzzle they needed to reopen . The Breslers Doc Bresler’s Cavity also had to determine how they Busters has gone above and would launder so many gowns every day . beyond to protect the health “ I spent over 20 hours on the phone with hardware stores in and safety of everyone who three states , tracking down wash - ing machines and dryers needed comes through its doors . to get the job done , ” Dr . Josh Bresler remembers . “ I then had to n March 17 , 2020 , Doc Bresler’s drive around to those locations , CavityBusters closed its doors for pick them up , and find installers — Owhat was expected to be a two - all in the midst of utter chaos . ” week hiatus , addressing the surge in cases This was not the only time ofCOVID - 19 . Cavity Busters ’ owners , Drs . Josh , Dr . Josh found himself “ going Jason , and Rachel Bresler , used the get in line for vaccines , ensuring that each thedistance . ” While UPS deliveries were on mandated two - week COVID shutdown to employee registered for vaccinations , upon hold , he traveled back and forth to Harris - devise a new strategic plan to operate their eligibility . This involved countless hours and burg to pick up necessary supplies for the pediatricdental practice safely and effectively sleepless nights , hitting multiple computer practice . in the new “ COVID normal . ” Their goal : to “ refresh ” buttons over and over , all to se - “ Weknew what had to be done , ” says Dr . ensurethat their patients never questioned if cure needed vaccination appointments . JasonBresler . “ We were committed to COVID theyalways had a dental home . “ In summer 2021 , when COVID seemed care protocols ‘ on steroids , ’ purchasing and With 250 employees , the Breslers were like it was fading , many dental practices institutingevery possible mitigation effort and concerned about keeping their entire work lowered their guards and reversed their pro - deviceavailable . ” family healthy and safe . Medical supplies were tocols , unprepared for another surge , ” Dr . TheBreslers installed air scrubbers , HEPA fil - not only scarce but also absurdly expensive . Josh says . “ We stood strong , remaining pro - ters , extraoral and intraoral suction devices , and Surrounding hospitals ceased providing pa - tocols - enforced , and preparing for what we muchmore . Dr . Jason adds , “ We also had to tient elective care , including dentistry . The knew could come . It was our obligation to create new jobs , and repurpose some of Breslersknew they had to act quickly and take our own health and our staff to keep them our work team into the new roles of out - of - the - box action to address the rapidly healthy and employed , and our obligation COVIDscreeners for each of our eight locations changingcrisis . to our patients to safely provide comprehen - to help implement vigorous staff and patient - “ Itfelt like the weight of the world was on sive and emergent dental care . That’s what screening procedures advised by the CDC , our shoulders , ” says Dr . Rachel Bresler . “ We kept us going . ” WHO , and OSHA . ” knew we had to step up and step in , however Drs . Rachel , Jason , and Josh Bresler know It was a trying time . Recommendations possible . ” that their experience over the past two years seemed to change constantly , meaning the For most dental practices , access to PPE has fortified their outlook as they plan for the fu - Breslershad to pivot on a continuous basis . As ( personalprotective equipment ) was the lim - ture . With multiple expansion projects in the soon as they wrote new protocols for their iting factor in terms of when they could re - works , they have expanded their vision while team , they would have to rewrite them in ac - opentheir offices ; some offices would have to addressing and supplementing design / build cordancewith new guidance from regulatory remain closed for months . PPE disposable considerations for optimal safety and effi - agencies . gowns — typically priced under $ 1 apiece — ciency . With every COVID - 19 surge , and with re - Finally , when vaccinations were ap - werenow $ 7 each . After calling supplier after inforcements in place , the Breslers believe they proved , Team Bresler began to see a light at supplier , Dr . Rachel realized the depth of their are prepared to handle whatever comes their the end of the tunnel . Leading by exam - predicament . ? way . ple , they were among the first providers to “ It was time for us to get creative , ” she lap says , “ and that’s what we did ! ” un She recalls that one PPE supplier — Safety D n D Padding Ink in Hatfield , owned by Robert and o Doc Bresler’s Cavity Busters lis AnthonyMancino — was a savior . “ Making PPE A y has o ? ce locations in Doylestown , Dresher , Jenkintown , Newtown Square , Northeast Philadelphia b wasnotpart of Mancinos ’ regular business , ” she y and Lower Northeast Philadelphia , Roxborough , and South Philadelphia , as well as multiple Brace h says , “ butwhen we brought them a PPE gown ap Busters locations , and Red Lion Surgicenter and Special Touch Dentistry , both in Philadelphia . For r pattern , their team rose to the occasion and tog more information , visit cavitybusters.com or call ( 215 ) 543 - 5555 . quicklymanufactured hundreds of cloth gowns Pho weneeded to reopen our doors . ” SUBURBANLIFEMAGAZINE.COM VOLUME 13 ISSUE 8 74 |

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