A Truly Customer-centered Company
How Colonial Marble & Granite has become a household name.
by Lindsey Getz

Imagine standing in your brand-new kitchen—sipping on your morning coffee or enjoying a little evening snack as you take in the beauty of your gorgeous countertops, the elegance of your new kitchen cabinets, and the sleek look of your new tile floor. Or maybe it’s that luxury bathroom you’ve been envisioning—steaming the day’s stress away with a hot shower while surrounded by lustrous tile and stunning countertops. 
If you’ve been dreaming of a space such as these for a long time, you can probably picture them in your mind. But now you can do more than just imagine it. With Colonial Marble & Granite’s Kitchen and/or Bathroom Visualizer tools, you can virtually build the space on your computer—all from the comfort of your own home (or one of Colonial’s locations if you’re there browsing materials). You’ll not only see how it can all come together, but also get a quote for how much it’s going to cost. It’s a tool that can help make your dream kitchen or bathroom a reality. 
The Kitchen and Bath Visualizer tool is just one of many ways in which Colonial—a family-owned business that opened its doors in 2008—has continued to offer its clients world-class customer service. Keeping the customer at the center of the company’s rapid growth has left it constantly innovating and looking for ways to fully meet customers’ needs. There’s no question that this “customer-centered growth” has been a key to its success. 

A One-Stop Provider 
Beyond this technology, Colonial—a full-service supplier of natural stone and quartz materials—is also continuing to offer customers the best by being a one-stop provider for all home (and commercial) renovation needs. With a slab yard with more than 5,000 slabs in excess of 500 different colors, there’s truly something for everyone. Colonial also offers tile, sinks, and faucets. 
In terms of what’s popular right now, James Freeman, Colonial’s chief operating officer, says that quartz continues to be trending upward. However, with such a vast selection of stone materials, including granite, marble, onyx, quartz, quartzite, travertine and more, there’s something for every taste, style, and budget. Today, there are also many exotic choices available that once were not even an option. 
“We are proud to offer an extensive showroom that gives our customers the wide selection that they want access to,” Freeman says. “However, we also understand that a choice this big can be overwhelming, which is why our designers are available to guide our customers in making a selection that they’ll love. We want every aspect of the process to be both easy and enjoyable for the customer.” 

The Design Center Experience 
In recognizing that a visit to a Colonial should be an immersive experience where homeowners can see and touch materials before deciding to buy, their new state-of-the-art design center is one of a kind.
“We’re showcasing countertop and surface material options that really have not been showcased in the United States before,” says Freeman. “We have dozens of incredibly unique materials such as semi-precious stone countertops made from semi-precious gems like Amethyst, Rose Quartz, and Wild Agate.”
Colonial is even offering shell stone countertops in which actual shells are specially made into countertop material for an original look. Colonial is also offering petrified wood countertops.
“We have a lot of luxury products that have never been put in front of customers before and are here on display in our design center—many of which are on display as already installed countertops,” Freeman says. “This allows you to do more than try to visualize it in your mind but to actually be able to see how it comes together.” 

A Demand to Expand 
As Colonial has continued to become a household name, there’s been a growing demand for the company to offer even more services. That’s why the Colonial brand has now expanded to include Colonial Home Services. Under this umbrella are Colonial Generators and Colonial Smart Home Services, giving customers access to the same top-notch customer service they’ve come to count on for more of their needs. 
“How we can best meet our customers’ wants and needs continues to be at the heart of all of Colonial’s expansion and growth,” says Freeman. “With the growing demand for the installation of smart home applications like Nest, there’s been interest from our customers in having those services performed by a brand they’ve already come to know and trust which is why we’ve expanded into smart home services.” 
While Colonial Smart Home Services handles upgrading homes with more smart controls, Colonial Generators is a leading emergency generator installation company that has simplified the process of purchasing, designing, installing, and monitoring standby backup power systems. 
On top of expanding the company’s service offerings, Colonial has also grown regionally by adding new locations. This has increased access of Colonial’s services by customers who were otherwise driving quite far to be able to work with the company. 
“It became obvious that we were getting quite a few out-of-state customers who were driving a couple of hours or more to one of our showrooms,” says Freeman. “Our flagship King of Prussia location remains our largest showroom, but we’ve grown to include showrooms in Center City Philadelphia, Harrisburg, and New Castle, Delaware. With four locations we’re now more accessible to New Jersey, Delaware, Maryland, and Metro New York.” 

A Company that Cares 
It’s no doubt that Colonial has grown its business by being a company that cares about its customers. But Colonial is also a company that cares about the community. They believe strongly in giving back to the local areas and supporting important causes such as Alex’s Lemonade Stand and the Leukemia & Lymphoma Society. Colonial also raised more than $100,000 to support Saint Demetrious Greek Orthodox Church in Upper Darby with an annual Charity Golf Outing. 
Colonial has also always been an avid supporter of local sports. Over the years the company has sponsored teams including the Temple Owls, Philadelphia Flyers, Philadelphia Phillies, Philadelphia Sixers, Philadelphia Union, Harrisburg Senators, Hershey Bears, and more. 
As the company continues to grow, Freeman says that its commitments to the customer and to the community at large will not waver. 
“We recognize that it’s our customers who have helped us get this far and that’s why we’ll continue to look out for them,” Freeman says. “We’re proud to be thought of as a company that makes the customer our top priority.”  

Colonial Marble & Granite 
475 S. Henderson Road
King of Prussia, Pa.
(610) 994-2222

768 Corporate Circle
New Cumberland, Pa.
(717) 774-2110 

2000 Washington Ave.
Philadelphia, Pa.
(215) 732-7800

240 S. DuPont Highway
New Castle, Del.
(302) 947-3000

Photograph courtesy of Colonial Marble & Granite

Published (and copyrighted) in Suburban Life magazine, November 2019.